October 3, 2022

NASDAQ: AREB

 

OUR NEW PROFILE IS:   (NASDAQ: AREB)

 

American Rebel to Enter the E-Bike Business

 

The Champion Safe Acquisition will Provide the Company with an approximate added $20 Million in Revenues

 

First half revenues, including pro-forma adjustments reflecting the Champion acquisition as if it closed on January 1, 2021, reflected $9.7 million with gross profit of $2.75 million

 

YAHOO FINANCE has the float at just over 4 Million shares!

 

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Hello Everyone,

It has certainly been a turbulent week in the markets so far.  We have another exciting Nasdaq situation that we want to bring to your attention immediately before the bell rings.

Turn your attention to AREB immediately.

American Rebel operates primarily as a designer and marketer of branded safes and personal security and self-defense products.

The Company also designs and produces branded apparel and accessories.  As of yesterday, the company announced that they are getting into the lucrative and growing e-bike market.

The 2nd amendment is always a hot and controversial topic. I personally know several people who had never shot a gun in their life go out and get gun permits in the past few years.  With crime exploding in the U.S., citizens are taking their personal safety into their own hands and adding a payer to their protection.

Concealed Carry Handgun Permits soared by 1.83Mn since last July, a record for the fourth consecutive year.

Total number of handgun permit holders rose to 16.3Mn as of 2017, with the highest increase being women.

At least 11 states have passed laws allowing the concealed carry of guns without a permit. 16 states introduced legislation this year to do the same.

Gun safety is paramount.  Any responsible gun owner will tell you that safety is first and that starts with responsible storage.

 

*****BREAKING NEWS RELEASED JUST YESTERDAY STILL IN PLAY*****

American Rebel to Enter the E-Bike Business

Nashville, TN, Sept. 14, 2022 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) – America’s Patriotic Brand (the “Company”) announces signing a letter of intent with Deerfield, Florida based Sierra E-Life, a full-service USA manufacturer of E-Bikes.

EV Bikes - American Rebel - Rebel 1000

“We are very excited to diversify our product offerings, thereby enhancing American Rebel as a lifestyle brand, by entering the futuristic, technology-savvy market of E-Bikes,” said American Rebel CEO Andy Ross. “We think the E-Bike market is ready for the E-Bike with an attitude! American Rebel’s grit, style and patriotic appeal will carry through to every product we design and put the American Rebel name on.”

American Rebel, in collaboration with Sierra E-Life, has designed three distinct E-Bike models: the Patriot 500, the Freedom 750 and the Rebel 1000. The Patriot 500, the Freedom 750 and the Rebel 1000 are projected to be Made in the USA with global components.

“Sierra E-Life is excited to work with Andy Ross in the production of their American Rebel brand of E-Bikes,” said Robert Provost, CEO of Sierra E-Life. “We believe the bikes are the perfect fit for the American Rebel Patriotic market.”

According to Fortune Business Insights, the global E-Bike market is expected to grow to over $92 Billion by 2029. “Many of our current 400+ wholesale dealers already carry or have an interest in carrying E-Bikes,” said Andy Ross. “And we already attend sporting goods buying group shows such as Nation’s Best Sports and Sports, Inc. The E-Bikes are very compatible with our safes.”

An example of the seismic shift to more bicycle friendly communities, New York City Mayor Bill de Blasio announced that the New York City Department of Transportation (DOT) had constructed a record 28.6 lane miles of new protected bike lanes across all five boroughs of New York City in 2020. Biking saw an obvious surge in popularity during COVID-19 lockdowns, but John Pucher, a professor emeritus of urban planning at Rutgers University who specializes in biking said, “The good news is that bike networks were expanding in the U.S. even before the pandemic.” Between 1991 and 2021, there was a six-fold increase in paved, off-road trails, from 5,904 miles to 39,329 miles. Washington D.C., Minneapolis, Chicago, and Los Angeles more than doubled their city bike lanes from 2000 to 2017, while New York and Seattle more than tripled theirs. And the increase in protected bike lanes is even more dramatic: Their total length, nationwide, went from only 34 miles in 2006 to 425 miles in 2018. With the surge of activity in the pandemic, Pucher estimates that number is now well over 600 miles.

 

PRODUCTS

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Concealed and Safe – The need for concealed carry products is growing in America. American Rebel is ahead of the game. They offer a variety of appealing concealed carry solutions in the form of backpacks and apparel.

Safes & Gun Safes – With gun security being so important they’ve designed a line of Gun Safes called Black Smoke. They come in 6 different sizes to meet everyone’s needs and are all built the same. They also offer Vault Doors, Handgun Vaults and Key Vaults.

Concealed Carry Lifestyle – People prefer concealed carry products designed with lifestyle in mind. Not everyone wants to be recognized or wear military-style solution. American Rebel concealed carry products meet that criteria and function perfectly in everyday situations.

Appealing Concealed Carry Styles – Concealed Carry (CCW) solutions can be stylish and people are unlikely to change that. For that reason, American Rebel designs products with style, quality and interactive technology so you can blend in and avoid attention.

Innovation Pipeline 

American Rebel intends to expand its product line in 2022 to complement its current offerings. Biometric safes, personal security devices, wall safes and youth protection backpacks are among the products in their line.

Their biometric safes will be the first in a line of biometric, Wi-Fi and Bluetooth-enabled wall safes and handgun boxes to be released by the company. Biometric safes have been developed, engineered and are ready for production.

The team is also working on a non-lethal personal security device that uses an audible siren to deter an attacker while informing the user’s support network and providing the attack’s location.

Furthermore, the company produces wall safes that can be easily hidden and provide free storage space because they can be tucked between a customer’s wall and studs.

American Rebel is also developing the Youth Protection Backpack, including a lightweight ballistic shield to protect kids from school shootings as they go about their school day activities.

American Rebel Holdings to Acquire Champion Safe Company

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Acquisition To Add Approximately $20 Million in Revenues to American Rebel

Nashville, TN, July 07, 2022 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) – America’s Patriotic Brand (the “Company”) today announced it has entered into an agreement to acquire Utah-based Champion Safe Company, and its ancillary companies (collectively, “Champion”). Champion is a leading manufacturer of gun safes with an industry wide reputation for security, fire protection, quality of finish and workmanship. The transaction is valued at approximately $9.9 million and is expected to add more than $20 million in revenues to American Rebel and be accretive to net income. American Rebel Gun Safes offered by Gun Storage Solutions

Andy Ross, Chief Executive Officer of American Rebel, commented, “We are excited to bring the Champion name into the American Rebel family. Founded in 1999 by Ray Crosby, Champion has three safe lines; Champion Safe, Superior Safe and Safe Guard Security Products; which feature some of the most secure and highest quality gun safes. We believe the companies are a natural fit and their synergies will help us grow the brands. For example, Champion factories already manufacture American Rebel safes. The addition of Champion’s dealers will be a great benefit to American Rebel. Champion has a clean balance sheet and a solid backlog of orders already, so we’re ready to move almost immediately. We’re looking forward to growing together.”

Doug Grau, President of American Rebel Holdings, added, “Ray Crosby is a foundational figure in the safe business and Champion Safe is the culmination of his 40 years in the safe business. We are proud to continue his legacy. Our combination will allow for expanded manufacturing to fill a significant backlog of orders and will allow for the development of new dealer accounts. Champion’s sizeable existing dealer base, nationwide distribution and seniority with buying groups and trade shows should have an immediate impact on American Rebel. The American Rebel team is very eager to work with Ray and his team and move the company forward.”

The acquisition is expected to close on or before August 31, 2022, and is subject to customary approvals, the obtaining of financing and other closing conditions.

American Rebel Holdings CEO Andy Ross Provides Corporate Update in Letter to Stockholders

Nashville, TN, Sept. 12, 2022 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) – America’s Patriotic Brand (the “Company”) today issues a letter to stockholders from Andy Ross, Chief Executive Officer.

Dear Stockholders,

On behalf of the Company’s board of directors, our senior management team and employees, we are blessed to have you as stockholders and members of our American Rebel patriotic family. We want to provide you some of the important developments that have occurred at American Rebel over the past 7 months and some insights into what we see ahead. AREB will also introduce two new product offerings, the American Rebel Freedom safe line and the American Rebel 2A Lockers.

Of course, we began with our successful uplisting to NASDAQ in February of this year and the $10.5 million we raised in connection with that listing. The $10.5 million raised provided us with key financial strength to pursue our strategic plan and our listing to a national exchange gave us visibility among institutional investors that we did not have prior to the listing.

We presented to a group of professional investors at the Emerging Growth Conference in March, during which we interacted with a virtual audience of more than 30 investors with a formal presentation followed by a Q&A session.

American Rebel aims to be the number one choice among purchasers of safes and is proud of being labeled as the “safe with an attitude.” We introduced our new Freedom Series textured safes at the NRA Annual Meetings and Exhibits May 27-29 in Houston, and we also displayed our 2A Locker prototype there to great enthusiasm and customer response. We’ll be incorporating comments in an updated product design of the 2A Locker, which we anticipate being made available in the first quarter of 2023.

No update would be complete without reiterating the transformative announcement in July of our acquisition of Champion Safe Company and its ancillary companies, in a transaction valued at approximately $9.9 million. Champion is a leading manufacturer of safes, with a well-known reputation for security, fire protection, quality of finish and workmanship. The transaction is expected to add more than $20 million in revenues to American Rebel, be accretive to net income and position us as a leading player in the safe industry. In connection with the acquisition, we closed on a $13 million private placement, allowing us to acquire Champion without issuing any debt.

In August, the Company reported its June 30th quarterly financial report, the first complete quarter as a NASDAQ-listed public company, in which we noted that first half revenues, including pro-forma adjustments reflecting the Champion acquisition as if it closed on January 1, 2021, reflected $9.7 million with gross profit of $2.75 million. We look forward to consolidating Champion into our fully reported results in the second half of this year.

Also in August, we presented to our second investor audience at the Investors Summit Q3 Virtual Conference, and we expect to present live at the H.C. Wainwright Conference scheduled for September 12-14.

We believe we are American Rebel – America’s Patriotic Brand. We’re not just a safe company, but a lifestyle brand that we are proud to be a part of. We are committed to executing our business plan with focus and intensity, while remaining agile enough to respond to market and consumer developments. In addition to our new 2A Lockers, we plan to roll out a complete line of safe accessories later this year to our almost 400 dealers and continue to innovate with concealed carry apparel and ancillary products. Sporting goods stores comprise a portion of our dealer base and we plan to add additional products in the sporting goods category as well.

We would like to thank all our stockholders and supporters. We appreciate the confidence you have shown in us to date, and we look forward to earning your continued support.

Sincerely,
/s/ Andy Ross
Andy Ross
CEO

Who is CEO Andy Ross?

American Rebel Gun Safe Lock and Dial

NEWS

North American E-Bike Market Expected To Reach $1.62 Billion By 2027, Globally $92 Billion by 2029

on PR Newswire Europe

North American E-Bike Market Expected To Reach $1.62 Billion By 2027, Globally $92 Billion by 2029

on PR Newswire – PRF

American Rebel Holdings CEO Andy Ross Provides Corporate Update in Letter to Stockholders

American Rebel Holdings to Present at the H.C. Wainwright 24th Annual Global Investment Conference

on GlobeNewswire

10-Q: AMERICAN REBEL HOLDINGS INC

on Edgar Online – (EDG = 10Q, 10K)

American Rebel Holdings, Inc. (NASDAQ: AREB) Featured in Coverage of Investor Summit Group’s Q3 Virtual Event

on Investor Brand Network

American Rebel Holdings, Inc. to Present at Investor Summit Group’s Q3 Virtual Conference

American Rebel Holdings Completes Acquisition of Champion Safe Company, Solidifying A Leading Position in Safe Industry

on GlobeNewswire

InvestorNewsBreaks – American Rebel Holdings Inc. (NASDAQ: AREB) Closes $13M Private Placement

on Investor Brand Network

American Rebel Holdings Announces Closing of $13.0 Million Private Placement

on GlobeNewswire

American Rebel Holdings Announces Pricing of $13.0 Million Private Placement Priced At-the-Market Per Nasdaq Rules

Top Penny Stocks To Buy Today? 3 To Watch Under $3

on Penny Stocks

American Rebel Holdings to Acquire Champion Safe Company

on GlobeNewswire

MANAGEMENT


Sincerely,

The Viral Stocks Team

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